History



The history of Miracle Whip is a long and illustrious one indeed. To fully understand the scope of what it has achieved, you must open the whole of your imagination, fully explore it and fill it with knowledge and experience.

Early Development
In the 1870s, a young, inexperienced teenager known to us only as 'Taylor' made history. After all the mess in his room was cleared, he realised he had just created a versatile yet sustainable substance that would soon become one of the most sought after products in the entire world. After removing the droplets from his chin, he proceeded to make a fortune. No one knows exactly how much, but everyone agrees that it was enough to usher in the era known as 'Seventies Funk'. It changed the world for ever.

Explosion Era
Once Taylor's family and 'good friends' heard about the potential of his whip, word spread and just a few weeks after the discovery, almost every mouth wanted a try. This phase of excitement quickly became known as the 'explosion' era, and withing six months, the whip had been spread around most of the community.

Ever the hard worker, Taylor's machinery was able to withstand the challenge, and every day he pumped out approximatley 2 litres a day. But this was not enough to satisfy the demand of the people, and his resources were soon dry.

Back to the Drawing Board
After the initial surge of popularity, Taylor was exhausted, and he decided to take a break. He formally announced that he was having some down time. He used it to not only refill his reserves, but to turn his hobby into a full time business. He gave it a completely new look to make sure that he could appeal to a wider audience.

On 28th July, 1885, after two whole years of planning and preparation, Taylor returned fully repelnished and ready to go, he even expanded his storage tank. The day later became known as 'Shoot off Sunday', and Miracle Whip Ltd. was born.